Individual Report Essay Example | Topics and Well Written Essays - 3750 words

Individual Report - Essay Example In addition to that, it also sheds light on marketing mix and marketing strategies pursued by St. Joseph for achieving their intended goals and objectives. Plus, this paper also gives an overview of measuring the performance against standard performance and financial considerations that are necessary to be considered by the financial experts while making decisions regarding expansion of the school in Ecuador. Introduction World has changed its course and education is now given huge importance in almost every part of the world. In today’s era, economies all over the world are confronted with different issues that are economic, political and social in nature. However, in addition to these, education from the past few years has been given tremendous importance and is considered as a mile stone for the nations to achieve their objectives and economic well-being. A society without educated people cannot run smoothly. A political setup cannot be effective until and unless people emp loyed are educated to the highest degree of their potential. Similarly, a country cannot achieve its economic growth and development until and unless the youth of that particular country is educated and contributes something to its country’s economy. ... It is evident from the history that those nations who have considered education as an integral part of their success have always been at the top and remained distinctive among other nations who have not given huge attention to their education policy. Keeping in view the usefulness of education and its effects on economic well-being, this international marketing plan will put forth an idea of introducing a primary school in South America Ecuador. The marketing plan will actually incorporate the expansion of one of the schools of UK into South America Ecuador. However, for the purpose of this marketing plan the primary school that is selected for South America Ecuador is St. Joseph primary school. This paper will probe into all the aspects of introducing this school in Ecuador, accompanied with its financial considerations and marketing strategies required for introducing a school. Reason for choosing market and service As discussed above that education plays a vital role in the succes s of every nation, so keeping this in view and literacy rate of Ecuador, primary school service has been introduced. The literacy rate of Ecuador according to the report of US Department of State (web 2) is 97.3%. Such a high literacy rate signals that Ecuadorians are fond of education and they have huge inclination towards acquiring education, keeping in view their need and enthusiasm towards education, primary school service idea has been proposed. The primary school introduced will actually be an expansion of the existing school of UK named St. Joseph primary school. The reason behind the selection of the Ecuador as a market for a product launch is that Ecuadorians are fond