Entrepreneurial Marketing at Shields Environmental Plc Coursework

Essays on Entrepreneurial Marketing at Shields Environmental Plc Coursework The paper "Entrepreneurial Marketing at Shields Environmental Plc" is a brilliant example of coursework on marketing. Starting and running an entrepreneurship requires acute business management skills. Form being able to notice an opportunity and assembling all the requirements needed to start a business. In most cases, individuals other than existing enterprises have been responsible for handling most entrepreneurial. Gordon Shields, founder of Shields Environmental has steered the company from humble beginnings to glory in a short period. The company has been listed as one of the best performing and creative entrepreneurs and has received monumental recognition in environmental conservation. In fact, it was awarded a platinum level for environmental excellence in 2008. Again the company’s Environmental Management System is certified to ISO 14001 (in 1995) and registered with the European eco-management and audit scheme (EMAS).Entrepreneurial marketingThe company was started by the current chairman, Gordon Shields in 1979. The company is involved in helping other companies in the telecommunication industry to recycle and reuse with maximum financial and environmental efficiency. The company prides itself on selling end to end products and services for enhanced environmental management. The company has a number of services that they offer chief among them financial and environmental reporting, buying of assets, import and export handling, deinstallation and logistics, inventory evaluation, etc. At the moment, the company has its head offices at Kerry Avenue, South Ockendon in the UK with others in the US, France and the Czech Republic. The company’s growth is spurred by the increased need to utilize resources efficiently and conserve the environment. The company’s vice president, Toni Gibbs says that the company’s growth is based on its ability to provide more than one service/product and also laying emphasis on quality other than pr ice. She says that the old adage of â€Å"the best price takes it† no longer applies in the modern business environment. She says that end users are more aware of the quality and depth of service involved. In this light, the company has been progressing at a time when the global economy is hurting and having the same effect on small and big businesses.Shields Environmental qualifies as an entrepreneurial going by the definition given by various authors on the criteria of entrepreneurial and small businesses. In general, a business qualifies as an entrepreneurial if the initial financing of the business is supplied by one individual, operations of the business are geographically limited to a small area and that comparison with existing businesses shows that the business is small. However, it should be noted that businesses are usually set up for growth and expansion. As such, the definition of entrepreneurship that applies to a single business or firm may tend to vary.