Marketing in the digital era Essay Example | Topics and Well Written Essays - 2000 words

Marketing in the digital era - Essay ExampleEmploying efficacious trade mix, competitive positioning and a wider media strategy are vital. Marketers domiciliate think and utilise these strategies in achieving successful business performance. The researcher analysed the expressive style marketers shtup employ a marketing strategy that meets the expectations of customers. The marketing strategy can also provide marketers various advantages including maturationd financial savings and continuous plight with customers. Marketers should focus on a strategy that can enable them to increase their financial savings and maintain their position in the competitive market. The researcher examined the way marketers can differentiate products and add value to their products. They should understand the effective distribution channels and media services effective for communicating about the available products in the market. Lastly, the see revealed the way employing CRS model, segmentation st rategy and understanding the need for cultural change are crucial. This is because they will enable marketers to maintain their position in the market. This is because resources are strange thus, the marketers may closing up losing opportunities in case they mismanage the resources. Barney (1995, p. 42) asserts that an industry can defeat their rivals in case it can only create a difference that it can sustain. This is through employing an effective marketing strategy that can enable them to achieve a competitive advantage.... Electronic marketing is increasing because marketers need to achieve a competitive advantage in the competitive marketing cross the globe (Ataman, Berk, Harald and Carlf 2010, p. 871). Online marketing has become commonly used in marketing of brands thus, marketers should change their ways of thinking and acting in order to maintain their position in the competitive market. Marketers should employ effective marketing mix and elaborate their brands beyond th e media mix in order to widen their commitment with consumers. The wider media strategy and competitive positioning strategy are effective because they provide marketers various advantages, which intromit increased financial savings and continuous engagement with customers. In the marketing digital era, marketers should focus on a strategy that can enable them to increase their financial savings. Resource based view of the organisation is one of the ways that can enable the firm to utilise the scarce resources effectively in achieving their demanding goals (Fahy 2000, p.98). system of rules attributes include resources and capabilities vital for achieving a competitive advantage. Therefore, marketers should utilise them effectively in order to maintain their position in the market. This is because resources are scarce thus, the marketers may end up losing opportunities in case they mismanage the resources. Barney (1995, p. 42)asserts that an industry can defeat their rivals in cas e it can only create a difference that it can sustain. This is through employing an effective marketing strategy that can enable them to achieve a competitive advantage. Marketers should understand that an effective strategy is built on work thus, they should design marketing strategies basing on the available